Six reasons the model works.

Not more screens: one system that sells, airs, proves and measures them. Below, the six reasons in short, how they compare with the usual ways in, and each one argued in full.

The reasons this is powerful.

What this platform does that screen rental, a media agency or a signage vendor would struggle to do on their own.

Thirty plays is enough to begin. No yearly lock-in and no hundred-spot minimum, so the smallest step is already a real one.

Location, schedule, creative, payment, playback and reporting in one flow, one account and one record.

Every play is logged by the player itself, with CCTV evidence attached. No one has to reconcile it afterwards.

Cameras count people and vehicles, so a point is priced on measured traffic instead of how busy it feels.

Playback is offline-first. Schedule, rates and balance live on the machine at the site, so the screen keeps airing.

Add a screen, a camera, a vehicle or a booth to the same account. Nothing has to be torn out to grow.

Kliktron next to the usual ways in.

Each alternative is good at its own job. None of them closes the whole loop of ordering, airing, proving and measuring on its own.

KliktronScreen rentalMedia agencySignage vendor
First stepThirty plays on one screenHundreds of spots before a first testA brief and a campaign budgetA hardware and installation project
How you buySelf-service in an app, by the playA negotiated contractThrough a planner–
Proof of airingTimestamp and CCTV clip, written by the playerPhotos and manual reportsReports gathered from suppliersDepends on the software installed
AudienceCounted by on-site camerasDescribed, rarely countedUsually estimated–
Screen healthFleet dashboard, failures on topOften learned from the client–Varies by product
Internet dropsKeeps airing from local storageDepends on the operator–Depends on the player
GrowingAdd screens, cameras, vehicles or booths to one accountA new contract per siteA new brief per campaignA new hardware project

Typical alternatives, described in general terms. Individual providers differ.

Each reason, argued in full.

What each reason means in practice, and what it replaces.

01

Retail entry, not a contract

Thirty plays is enough to begin. No yearly lock-in and no minimum of hundreds of spots.

Screen rental is sold in negotiated blocks, so a first test costs as much as a campaign. Here the smallest step is already a real airing, with proof.

02

One system, not a catalogue

Location, schedule, creative, payment, playback and reporting in one flow, one account and one record.

An agency stitches suppliers together and reconciles their reports afterwards. Kliktron runs every step on one engine, so there is nothing to reconcile.

03

Proof made by the machine

Every play is logged by the player itself, with a CCTV clip attached.

A photo shows that a screen was on once. A log written at the second of airing covers every play, and nobody has to type it.

04

Audience as a number

Cameras count people and vehicles, so a point is priced on measured traffic.

Location value is usually sold as a story: a busy road, a crowded station. A counted audience turns the story into a figure a buyer can check.

05

Runs when the line drops

Playback is offline-first. Schedule, rates and balance live on the machine at the site.

A player that waits for the cloud is only as reliable as the site’s internet. Vertex Player keeps airing from local storage and syncs its logs when the line returns.

06

Grows without replacement

Add a screen, a camera, a vehicle or a booth to the same account. Nothing has to be torn out to grow.

A signage project usually means new hardware, new software and a new contract. On Kliktron every addition joins the same account, the same balance and the same reports.

Four problems the market keeps naming.

What advertisers and screen owners say about out-of-home today, and what the platform does about each one.

01
Hard to start

Testing means buying hundreds of spots.

Airtime is sold at retail, by the play. Thirty plays on one screen is a real first step, with proof.

02
Hard to trust

You pay, but never know it aired.

Every play is recorded at the player, with a timestamp and CCTV evidence. A photo is not a record.

03
Hard to run

The screen is down, and the client says so first.

Failing screens rise to the top of the fleet grid, so the owner sees them before anyone calls.

04
Hard to price

A location is priced on how busy it feels.

Prices rest on a counted audience. Cameras count; the video stays on site.

What Kliktron is not.

Clear expectations from the first conversation.

Not the owner of every screen

Screens in the network belong to partners and operators. Kliktron runs the system that sells, airs, proves and measures them.

Not a creative agency

The creative is prepared by the advertiser or its creative partner. QC checks it against the spec before it airs.

Not an internet or power provider

Connectivity and power at each site come from the site. The player is built to keep airing when the line drops.

Questions, answered.

Partly. With Qüota Placement, Kliktron sells airtime on the videotrons and signage it manages. The same platform also runs screens owned by partners and operators, who keep their screens.

Yes. Start with one product, such as the Klik App, Vertex Player or Soca Insight, and add others later on the same account.

No. Vertex Player is installed on the computer that drives the videotron, so the screen itself stays as it is.

A signage CMS schedules content. Kliktron adds retail ordering, proof of play and audience counting on the same record, so the screen can be sold and reported on, not only scheduled.

Every published price is on the Pricing page, in rupiah or US dollars, excluding 11% VAT.

Let’s make it Broadplay,
Anyone,
Anywhere,
Anytime.

Take the smallest step that can prove it, and start this week.