Guides & Glossary, from first spot to full network.

AOS

Advertising Operating System. The Kliktron core behind every product: identity and balance, pricing, device licences, the message queue and the play record.

Blocking

A Vertex Player schedule layer that holds a block of time on a screen. Like Sharing, a skipped Blocking slot is made good.

CCTV

A fixed camera at the site. Used for proof of play when it sees the screen, and for audience counting when it sees the street.

Digital Signage

Screens inside stations, airports, government buildings and public facilities, as opposed to roadside videotrons.

DOOH

Digital out-of-home: OOH on screens, so content can change by schedule and every airing can be logged.

Dwell time

How long a vehicle stayed at a stop. For a Mōbitron, it shows how long the screen stood in front of a crowd.

Exclusive

A slot where your spot airs on its own, with no other ads in between. The first layer the screen resolves.

Fleet grid

The Vertex Monitoring view of every screen, sorted with failures on top instead of alphabetically.

Grace period

A short period in which a service keeps limited function after a licence check or a subscription lapses, so you have time to renew.

Heartbeat

A regular signal a device sends to report that it is running. A device that loses power suddenly keeps its last status until a new report arrives.

Impression

One chance for one person to see an ad. Field programme figures are reported impressions and vary by route, duration and area density.

JPO

Jembatan Penyeberangan Orang, a pedestrian bridge. A videotron on a JPO faces both the road below and the people crossing.

Kliktron Protocol

The messaging layer between the cloud and the players. Orders from the Klik App reach a Vertex Player through it, and proof flows back.

Licence

The right to run a Kliktron software product on one unit, such as a videotron, device, screen, camera, vehicle or tenant, for a paid period.

Make-good

A replacement airing for a booked play that was skipped, usually the next day. If it cannot be made good in time, the plays return to the balance.

Max-per-Frame

A Soca Insight metric: the highest number of people or vehicles seen in a single frame during a period, used as a density figure.

Offline-first

Software that runs every operation from a database on the machine, so the screen keeps airing when the internet drops.

On-premise

Software that runs on a machine at your own site. Soca Insight On-Premise processes video there; only the counts leave.

OOH

Out-of-home: advertising people see outside their homes, such as billboards, transit and street furniture.

OTP

One-time password: a short code sent to your phone by SMS or WhatsApp to sign in. The Kliktron apps use it instead of a password.

OTS

Opportunity To See: the number of people or vehicles that had the chance to see a spot, counted at a point or along a route.

Perpetual licence

A licence paid once instead of monthly. Offered for Klikplayer Mini Site and includes updates for the first 12 months.

Play

One airing of a 15-second spot on one screen. The unit you buy, schedule and see proven.

Plays balance

The plays you hold in the Klik App, bought as a package. It is active from the day of purchase and is spent across points and dates.

Project Placement

A bulk placement over a longer period, planned and quoted with the team.

Proof of Play

The record that a spot really aired: a play log written by the player, with a timestamp and a CCTV clip from the moment of airing.

QC gate

The approval step every order passes before it airs. A creative is approved or rejected; nothing airs unreviewed.

Qüota

Airtime bought as a quota of plays instead of a large block of time. The bigger the quota, the more often your spot appears.

Retail Quota

Plays packages for daily to weekly campaigns, bought in the app without a contract.

Room (Photospace)

In Photospace, one event under a tenant, with its own branding, layouts, photo gallery and door prize. Plan limits count active rooms.

Route replay

Playing back a vehicle’s recorded route, vehicle by vehicle and day by day, as evidence of where a campaign went.

RTSP

Real Time Streaming Protocol, the way most network CCTV cameras stream video. Vertex Player records proof clips over RTSP.

Screensaver

The layer that fills every gap in the schedule, so the screen is never blank.

Setup fee

A one-time charge per unit for installation work, such as screen mapping and operator training for Vertex Player, or port calibration and driver training for Kliktrack.

Sharing

A slot where airtime is shared with other advertisers in rotation. It follows the Exclusive layer.

Silver, Gold, Crystal

The three quota tiers. Silver starts from a 30-play package. Gold and Crystal points have their own rates; Crystal covers signage packages such as stations and airports.

Tenant

One customer organisation inside a shared cloud product, with its own users and data kept apart from every other tenant.

Tier

The class of a point. The tier sets the rate, the minimum quota and the slot priority.

Trip session (Kliktrack)

In Kliktrack, one journey of a vehicle from start to stop, built automatically from raw positions with its route, distance and speed.

VAT (PPN)

Value added tax, Pajak Pertambahan Nilai in Indonesian. Every Kliktron price excludes 11% VAT, which is added on the invoice.

Videotron

A large fixed LED screen outdoors, usually at a road or junction. The common Indonesian word for a digital billboard.

White-label

Running a product under your brand instead of ours. In Photospace, colours, logo, background and text are set per event.

Window Control

The Vertex Player module that binds each physical display to an output window and sets its position and stacking order.

Worker (GPU partner)

A partner machine with a GPU, registered in Soca Insight Cloud to process detection jobs. Partners earn a share of each completed, verified job.

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