®
The market
Access without a contract
A small first test that behaves like a digital channel: pick a screen, pay, air, see the proof. No yearly lock-in, no sales call.
One loop runs the whole business.
Kliktron AOS links six stages: the app that sells, the player that airs, the screen, the camera that counts, the proof and the dashboard that reports. Each stage hands its record to the next, so nothing is typed twice and nothing has to be reconciled afterwards.
6stages in one loop
4steps: order, air, prove, measure
1record shared by every stage
Our Advertising Operating System runs every step of the business.
AOS connects ordering, playback, proof and measurement in one flow. Media owners run screens with less effort, and advertisers use them as easily as any digital channel.
Four steps, one loop.
Each step closes a gap that has held out-of-home advertising back. The last step feeds the first: measured traffic prices the next order.
- 01
Order Klik App
The advertiser picks a point and dates in the Klik App and pays from a Plays balance. One play is one 15-second airing.
- No minimum of hundreds of spots
- The balance is active the day it is bought
- 02
Air Vertex Player
The approved schedule lands on the machine beside the screen and runs from its local storage.
- QC approves every creative before it airs
- The line drops, the screen keeps airing
- 03
Prove Proof of Play
Every airing is logged by the player with a timestamp and a CCTV clip from the same point, then sealed to the order.
- A record written by the machine, not a photo
- 04
Measure Soca Insight
Cameras count the people and vehicles that actually pass. The video stays on site; only the number leaves.
- A point priced on data, not on how busy it feels
And what each side takes home.
The same loop pays off differently for each side of the business.
Kliktron
One record, two audiences
Price, schedule, proof and payment in one place, read the same way by the advertiser and by the media owner.
The media owner
Revenue from idle inventory
Retail demand for empty slots without building a sales team, and a counted audience to price each point.
Six stages, each with its own product.
The ring in the diagram above, stage by stage. Every stage is a product you can open, and every product writes to the same record.
01
Market Entry
02
Klik App
Advertisers choose a point, a date and a Plays package from their phone. Payment and balance sit in one account, and the proof comes back to the same app.
- Map and list of every point
- QRIS, e-wallets and virtual account
Control Input
03
Vertex Player
The schedule lands on the machine beside the screen. QC approves every creative before it airs, and a missed play is made good the next day or refunded to the balance.
- Exclusive, Sharing, Blocking and Screensaver layers
Output Display
04
Screens
Videotrons, digital signage and Mōbitron units air the spot offline-first, so a dropped line never stops the show.
- 66 media points in 25 cities
Count Data
05
Soca Insight
Cameras count the people and vehicles that pass the screen. The video is processed on site and only the numbers leave.
- People and vehicles, counted separately
Play & Screen
06
Proof of Play
Every airing is logged by the player with a timestamp and a CCTV clip, then sealed to the order it belongs to.
- Written at the second the spot appears
Report & Reprice
Vertex Monitoring
Owners watch the whole fleet with failures on top; advertisers get a report they can hand to a client. The data prices the next order.
- Separate access for every advertiser
What a site needs to join the loop.
The loop runs on equipment most screen sites already have. Two cameras decide how much of it a point can deliver: one that sees the screen for proof, and one that sees the street for counting.
- A computer beside the videotron running Vertex Player, one licence per videotron
- Proof of play needs an RTSP-capable CCTV camera that sees the screen, supplied by the media owner
- Audience counting needs a camera installed at that point
- Internet is used to sync, not to air: playback continues when it drops
Questions, answered.
No. An advertiser starts with the Klik App on screens already in the network. A media owner can start with Vertex Player on one videotron and add monitoring, cameras or the app later. Every addition joins the same account.
Identity and balance, the pricing engine, device licences, the order queue and the play records. Every product reads and writes these through the core, so a price, a schedule and a report can never disagree.
The screen keeps airing. Schedule, rates and balance live on the machine at the site, and the play logs sync when the line returns.
No. Soca Insight On-Premise processes the camera feed on a machine at the site. Only the counts of people and vehicles leave.
One play is one 15-second airing. It is defined once in the core, so the Klik App, Vertex Player and every report count it the same way.
Keep exploring, related pages.
One Play JourneyFollow a 15-second spot from the phone where it is ordered to the counted audience.
AOS ArchitectureLayers, core, data flow and integrations of the Advertising Operating System, in depth.
Vertex PlayerThe CMS and player beside every videotron. It keeps airing when the internet drops.Media OwnerRun, monitor and monetise your screens: offline-first airing, a fleet dashboard and retail sales of idle airtime.
Let’s make it Broadplay,
Anyone,
Anywhere,
Anytime.
See the loop run on live data in a 30-minute demo.